Many of us are still clear on what the phrase “cloud” means. In accordance with Wikipedia, cloud computing “…provides computation, software, data access, and storage services that do not require user knowledge of the physical location and configuration of the system which provides the help.” Exactly why is this important? It delivers agility to companies that has never been seen before.
When a business moves towards the cloud, it has stopped being necessary to make it on premise. What this means is dramatically reduced infrastructure as well as costs. Without needing to invest in expensive infrastructure, and using web-based services instead, businesses can grow faster, and just utilize the storage space they require, growing when necessary and shrinking when space is not really needed. Servers are in another location, so there are no high power bills to keep track of, and no unexpected spikes in costs.
What’s interesting is that every clients are trying their particular methods: either pioneers within the company have started using Twitter, Facebook, LinkedIn or Google pages (etc and so forth – there are a lot of social networking platforms on the market). As social networking has grown to be popular, a lot of third-party providers also have emerged since the “specialists” – then they will approach you and convince you they are those who have mastered the use of twitter – then a different one comes as the specialist for engaging customers with Facebook…After the day, as being a company considering the adoption of social media marketing, you’ll more confused than in the past. And worst of all, some customers would think they are fully mindful of all that is to understand about social media marketing and you now how to reach all of them individually on all these different platforms.
On the other hand, experience has shown that despite the fact that social media marketing has grown to be very popular, very few companies have clear strategies along with clear indicators with regards to their social media campaign. Generally, a lot of companies think they’ve tried it all after they have created their accounts on popular social media marketing platforms then publish bits of information occasionally – mostly ads with regards to their services. Although this approach is typical, we frequently see companies apply this strategy only to abandon everything together several months later, due to the fact they have no clear path to follow, nor clear indications. The thing is, those companies adopted social networking thinking they already knew what to expect right from the start: and this is where the matter lies. Social media marketing could be very powerful provided it’s implemented strategically- not since a company has chose to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social media marketing and cloud computing when it comes to company adoption? Well, when it comes to cloud-based solutions, many businesses think that they know what you should expect from cloud computing solutions: this usually brings about companies minimizing the disruptive change that cloud-based solutions can bring. Moreover (as is the situation with social networking) the cloud has become so popular that a lot of solutions are actually tagged using the word “cloud” – even though aren’t actually cloud-based solutions per se. Through the client’s point of view, this provides the false impression they know all they have to about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with a lot of companies who zoarok they know everything you should know regarding the cloud, it’s hard to highlight the advantages the company can benefit from custom-implementation of email collaboration. Let’s take a good example: you already know that I’m an advocate for Hosted Exchange- I’ve got tons of measurable indicators that can work in favor of adopting Hosted Exchange for starters company (it’s always good to possess clear return on interest or ‘ROI’ for every IT project), however if the client thinks they don’t require a cloud-based solution, simply because everybody on the market has demonstrated and advertised a bad method for their company to adopt the cloud, there’s a high chance they won’t even consider hearing any pro-cloud arguments.
As being a final note, here’s what I would recommend to any company pitching the adoption of cloud computing: don’t enter into that trap that allows you to think you know exactly what a cloud-based solution will bring, and secondly- have whoever pitches for you about cloud computing come up with measurable ROI – decide to adopt the cloud simply because you see actual benefits, not because it’s trendy.