The swiftly growing rise in popularity of mobile phones has ignited a lifelong spark within the mobile revolution. Usage of cellphones have increased rapidly across the world. Today, people take more time in browsing the internet and viewing emails on the Smartphones than laptops and desktops.
Every single day, we are greeted with emails that intent sale of any product or updates related to the item. You could have received some visually appealing emails that lack compatibility with mobile phones rendering it difficult for you to view them on your Smartphone. Responsive email templates would be the ultimate fix for your problem. But, now you ask , what exactly responsive email is! This is actually the simplest answer. Responsive email is surely an email that recognizes the device’s screen & size and renders appropriate email layout.
Listed here is a list of few things that needs to be considered while designing responsive templates:
Tend not to exceed 600 pixels for that template width. Decide the pre-header and be creative within your approach. Make use of the top-left section of email template to depict the topic of email. Since, all the email clients usually do not display images by default. Always use minimum images within your email and steer clear of it for your headings.
Use bold fonts to highlight headings and grab client’s attention. Utilize readily accessible system fonts in order to minimize display errors. Take special care concerning the font sizes or else you will end up screwing the layout. Get into the habit of smoking of setting a 13 point font size by default.
It is good to wrap the e-mail content within two tables for better efficiency. The size of buttons really should not be under 44×44 pixels. Smaller size buttons could be clicked poorly on cellular devices.
It is actually wiser to use inline CSS to code the templates rather than external CSS. Do not use Java Scripts as the usage is not allowed in emails. Benefits Associated With Responsive Email Templates In Email Marketing:
With responsive templates, you do not need to come up with different email templates for distinct devices. Responsive email automatically adjusts itself towards the surroundings no matter the screen size or device, which it is being viewed. A email design is useful with the screen sizes saving plenty of efforts and time.
This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while enhancing the usability for your reader. This ozbmzp you boost your brand image and supply optimal user experience.
Better reader knowledge about neat and nice looking templates. A powerful email template displays the links and buttons clearly that easily grab the readers’ attention and thus, leads to higher click-rates. This drives more traffic in your site and increases your sales.
The responsive technology is growing faster so we cannot ignore the fact that a large number of emails are accessed from the mobile phones every day. Thus, it is very important create responsive email templates which fit well on small screens and test it for compatibility before sending it towards the clients.