Probably the most difficult task in sending HTML email is making the email appropriate for as numerous email clients as you can. Unfortunately there is not a standard across all platforms. The most effective practice is to use tables if you are designing your email. Setup a simple template and send this out with some fundamental text added first. In this way you will notice if your simple template works. When you have done some quick testing it is possible to proceed and add more to your HTML email.
HTML Email – The first step in setting up HTML emails is always to decide on what sort of layout that you want to make use of. Keep in mind that it becomes an HTML email template rather than a template to get a website. The basic’s are identical but simple is better. Pick a single column or two column layouts. These work most effectively to have an HTML email because they offer better control.
Single Column Layout – Includes a header with a few or each of the navigational links. The email looks like the parent website. It will help to strengthen branding. This layout may contain links in your body to many other articles in the email. A footer is included that could contain identical links which can be at the very top. Should your email is definitely lengthy then your bottom links may be eliminated to bring down html email size. The footer should also contain instructions for being taken from your list.
Two Column Layouts – Includes a header using a logo. Contains two columns, typically having a narrow side column with links back to the parent website and possibly to various parts of the e-mail newsletter. Has a second wider column that contains the meat of the newsletter. Regardless of what your layout is make sure that the most important a part of your message is at the top of the e-mail. Many individuals will just delete if their attention is not really captured with what they see first.
How you can Send HTML Email – You are able to send HTML email using outlook or perhaps a online email application but this can take hours to send to a short list. Yes there are ways to merge letters and send to a list but the far better method to send HTML emails is to use an automobile responder program. Auto responder programs are made to setup your HTML email once and send to hundreds or 1000s of prospects or clients. If you are sending HTML email being a regular part of your company there is hardly any other approach to consider. You can find web based auto responders and in addition PC based auto responders that may be purchased for this sort of use.
Best Practices for creating and sending an HTML Newsletter. Use fixed table widths. Although users do re-size you can rest assured that your particular email will maintain the original integrity that you intended when you set it up up. If spacing becomes a problem then try to use cell padding or cell spacing to tweak your message.
Never use Java Script, Most email clients change it off.
Avoid using an image that has been sliced. Should you do utilize a sliced image make sure it displays properly in multiple email clients. Never embed your images. Always store your images on your own website. It is advisable to keep these in a separate folder and you should not delete the folder. Should you do then an email that is viewed at a later date may have broken images in it. Make sure all images feature an alt tag, a height tag as well as a width tag. Tend not to send a big single image email. It may be like spam and tokntn efforts is going to be wasted.
Testing your HTML Newsletter – Always remember that there is no such thing as you little mistake if you are sending to a summary of clients or prospects. It is always multiplied by how big this list. So always test and inspect what you are actually sending. Once you have the design and also the look down ensure that you try to find all the following:
Is your from address displayed properly?
Will be the subject line correct?
Does your message contain a connect to an online version from the newsletter?
Do you have your remove link in the bottom?
If you use merge codes within your email could they be displaying the right information?
Do all of the links work correctly?
Do your images have an alt tag set up?
Have you sent the email test to all of the popular email clients including Gmail, Yahoo? Hotmail and AOL?
Have you checked your email with a spam checker to guarantee the greatest results for deliverability?
If you can say yes to the suggestions above then you are ready to send your HTML email.