Recently, an Atlanta personal injury lawyer has been making waves within the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- is becoming known as the “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but also on a whole host of other sites, even turning up on the website of a major communications firm in the United Kingdom. With the quantity of widespread positive attention he’s receiving, it seems like clear that his creative advertising effort was a complete success.
Innovative Law Practice Marketing: Standing Out From Your Competition. Law practice marketing is becoming ubiquitous, with a lawyer billboard on every corner and lawyers promising to obtain a fast divorce or a big cash settlement during every commercial break. Since there is so much legal advertising happening, it may be tough to get prospective clients to sit down up and pay attention.
Lawyers use a special challenge in obtaining customer’s to pay attention, since unlike selling a sleek and sexy new car or perhaps a cool new beverage, lawyer’s aren’t selling a way of life. Lots of the lawyers who advertise offer aid to individuals who usually will become interested in their services only if something went wrong, and for everyone else, their ads will blend in to the background.
Even though someone is seeking an attorney, clients will have a problem differentiating between one lawyer’s promise to “get justice” or “get results” and also the similar promise made by countless others, often all standing in front of the same stock list of law books within the generic law office quite popular in legal ads.
Not for that Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your Own Hair out!” Below that is a big shot from the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”
Exactly What Makes The Bald Lawyer Ad Work. The Bald Lawyer ad works and stands apart off their law firm marketing because it is different. It shatters the stereotype from the conservative, unapproachable and uptight lawyer by permitting the attorney to poke fun at himself… yet it does this without undermining legal requirements or perhaps the legal profession.
The billboard also stands out as it attracts attention and because it affords the reader an unforgettable image. That image is along with a website directly associated with it, which fixes itself inside the viewer’s mind right along with the image, becoming very easy to remember.
Clients who see the bald lawyer ad will take more notice of it- even if just for a few seconds out of curiosity- compared to what they would certainly another lawyer ad. This could result in the ad residing in their minds, consciously or subconsciously. In turn, once they need a lawyer, they may just be lured to go to the website they remember from your billboard in which the wvxsug can find out about the services the bald lawyer offers.
Creating Your Personal Innovative Ad. Other attorneys who wish to place their law firm marketing efforts to a higher level will take a page out from the bald lawyer’s book. The ad is a vital reminder that innovation is key in successful legal marketing, and this by giving clients some method to distinguish you from the competition (preferably an unforgettable way), you can stay ahead of the rest.
When crafting your very own advertising campaign, think of what makes you different. What aspects of your law practice management or law practice help you to stand out from the crowd and increase the value of your customers? Whenever you can identify something which sets you apart and you may present that something in a new and artistic way, your law office advertising campaign will certainly be considered a amazing success.