Before going into detail about the best way to optimize your site for search engine listings I wish to quickly explain what search engine optimization is and why it really is very important. Right now the web is dominated by three major search engines: Google, Yahoo, and MSN (live).
What exactly is a Search Engine? An internet search engine could be thought of as the largest storefront of all time. But, it dispenses EVERYTHING (information on the web). You walk up to the counter (visit Google.com) and get the magical clerk anything (type in your search), you hit “go” and off he runs into the largest warehouse in recent history to discover you exactly what exactly you need. In a matter of milliseconds he’s back with a list of the things he thinks you need. Essentially this is the way an internet search engine works.
Roughly speaking a search engine has two facades – a front along with a back. The front is what we interact with all of the time. The front side of the search engines is the process in which we perform searches – it will be the store clerk in the above example. You’re probably acquainted with the large search box and check button all of the major services have on their own font pages. You visit “google.com” you type what you are wanting to research or purchase, hit “search” and also you are come to a page with a summary of results. Of all the sites on the Internet these are generally what the search engine (in this instance Google) believe most closely match what you are looking for. This is the “front” of an internet search engine – pretty simple.
The rear of the major search engines is where all the work is carried out, it is where everything on the Internet is located and sorted in a way which means that your search will bring up meaningful, relevant results; and a key element to this process certainly are a search engine’s robots. A robot is a program (part of a search engine) which actually quickly scans the blogosphere, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the data and brings it returning to the warehouse.
What is Search Engine Optimisation? Search engine optimisation is the process by which we obtain the attention in the store clerk – we grab his collar, look him within the eye, and tell him that he should consider looking to us (our website) for anyone searching for what we must offer. So, as an example, should i be running a web-based bicycle shop I want to be #1 anytime anyone searches for “bike store” in the major search engines.
Why is Search Engine Optimization Important? Search engine optimization is really important because IT IS THE WAY PEOPLE FIND THINGS. Be clear what is being said here, search engine listings are certainly not just how people find things on (only) the net!
Search engines like google are the way people see things! People use search engine listings to locate what they need, to perform research, and even for entertainment. People are becoming determined by search engines to quickly serve up what they really want. Searching for the concept of a word? Use an internet search engine. Want to locate a great chicken recipe? Use the search engines. Can’t remember the name of that great website you visited? Use the search engines.
And the amount of searches is astounding. Based on recent estimates on virtually any day roughly 600,000,000 searches are preformed!
Why could it be important? In a nutshell it is necessary since your customers and clients are employing it to find your services. If your website is optimized they will find you – if it isn’t they will likely find your competitors.
Beyond this key point the two main more main reasons why search engine optimization is so important:
1) Search Engine Optimization Turns Conventional Marketing on Its Head
2) It Provides PERFECT Timing
In conventional marketing you force your organization facing your potential consumer. You send them a direct mail postcard, you develop a billboard, or TV advertisement and check out as much as possible to obtain their attention – to attract their eyeballs and hairy lobes. Maybe you’ve done your research, targeting a really specific list, but you’re still requesting their attention – and that knows when and if you’ll get it.
Seo will be the complete opposite, your possible client always finds you. By strategically optimizing your website you be sure that your audience sees you while they are searching for what you have to offer. Provided that you’ve taken the proper steps (which we’ll talk about within a minute) your services come pre-sold, by one of the biggest word-of-mouth tools ever created – the major search engines!
Finally, the timing of this whole process is impeccable. Your services aren’t presented at dinner (as being a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (in the case of an advert or billboard), they may be presented at precisely the second someone is looking for what you need to offer.
To conclude why your internet site must be search engine optimized. Your audience uses search engines to locate and research EVERYTHING – including your services. In the event you aren’t found, your competitors will likely be and you will lose business.
Just How Do I Perform Search Engine Optimisation? Given that we understand how an internet search engine works the real key really lies in what we give to those robots which store clerk to make certain our site is selected. Just how can we present our information in a manner so that they can easily get our website before our potential customers? Just how can we obtain to #1?!
It’s simple; you need a “online search engine friendly” website. The search engines friendly website is one that the robots can understand. It is well coded (well created) with a solid foundation. In a very basic level a search engine friendly website will have a lot of REAL text (not flash or text within images). Beyond that we now have some fundamental guidelines your web development company should follow – what is called “semantic coding.” It really is a three part process by which the marketing needs of the site are matched to the coding requirements search engines like google require, along with the actual visual design. Through the ground up you ought to have conversations along with your website design and Website marketing team, ensuring they understand what your web site must accomplish.
Without entering into too much technical detail concerning the structure of the site there are a variety of steps you as site owner will take to make sure you are maximizing your online potential:
Create Great TITLE Tags – Each page has a title (here is the message that is certainly displayed in your browser on the very surface of your website). Inside the code of your own website you’ll view it displayed as: What goes between those bracketed title tags will be the title. This is the most important single type of code on each page. Make sure it is relevant to the content on the page, and, if at all possible try making it marketable; since it will often be utilized for the title of your site should it come up in a search result. This rule does apply to each and every page of your own site.
Check Your Sites’ META Tags – While not as essential as it once was check the META tags of the website’s pages. Each page should have individual META information (if appropriate) that is applicable to jalnuv specific page. This META information helps supplement the robots and store clerk inside their search for information. The META information adds additional advice about what precisely your site is about.
Links – Past the coding of your website, links are an absolute necessity to search engine optimisation. A web link from another site to yours is sort of a vote of confidence. The better sites that hyperlink to yours (especially those sites in similar industries) the much more likely the search engines are likely to recognize you as a leader inside your field, and also the higher you will definately get for searches. Only links using their company, outside sites can help your site (for example a “helpful links” page all on your own site doesn’t count).
To be able to quickly find how many sites hyperlink to yours you can visit this site and plug your internet address to the search box and hit “Explore URL”. Then select “inlinks” towards the top. A list of titles and addresses that appear are each of the sites through the web that connect to yours.