Marketing with Facebook is an awesome way to boost profit and gain brand awareness. However, if there is no targeted traffic to your Facebook Page (and your other websites) you won’t generate much profit from your online marketing.
People can spend a lot effort and time in designing and beautifying their websites which they lose sight of the primary goal of each marketing effort: making the sale. On the internet, sales and traffic are twins which need each other to exist; one cannot exist minus the other. Use the following tips to create a steady flow of visitors to your website or page:
1. Goals, goals, goals: Your main goal should be to produce a steady flow of sales. Sending invitations out for people to sign up with Instagram Followers or Page is one thing, but how can you get people to create a purchase?
Making the sale is actually the final-point; to start out making sales and reaching that end-point you should form very specific goals. In case you are just getting started with website marketing, you can start small. Start by asking yourself: The facts you need to sell to your customers and how do you want to start promoting your services or products.
Try to come up with various approaches to advertise your brand or service then put your thoughts into action. Just know that does not all promotional activities and Facebook Events are likely to draw a lot of participation. Marketing campaigns are certainly not always gonna be great successes which isn’t a bad thing as long as you gain knowledge from every campaign.
If your fans were to ignore a certain campaign that you have chosen to perform, then you have just gained valuable insight into your target audience.
If a campaign has really bad results, then you have just learned an invaluable bit of information and you also know never to try that sort of campaign again. Instead you can now establish a different campaign to use on your own market. You can even get feedback about what you fans would like to find out from you on your own Facebook Page.
2. Highlight your promotion: After you have posted info on your promotional event on the Wall for all your fans to view, don’t stop there. Instead, consider creating a unique tab concerning your upcoming event on the Facebook Page.
Should you be by accident operating a promotional campaign and a contest concurrently, you should create two separate tabs. This way, your fans will feel as if they have happened upon something quite special and you will definitely begin to generate social stories and overall excitement regarding the service or product you might be promoting.
3. Increase the P.O.P.: Most marketers feel like they may have finally succeeded in the point of purchase; you will find who wouldn’t feel fantastic after the sales start rolling in? But are you aware that you can actually use the point of purchase to help advertise your product or service?
Make sure to make good utilisation of the “Deals” feature on Facebook. Facebook users can instantly post on the Walls what they have purchased in you. This may alert their contacts in the fabulous purchases they may have just made. Continuous sharing is important with regards to social media marketing, so you should always add a “Share on Facebook” link on your product pages. This makes it easier for your prospects to log on to Facebook and post on their own Walls any info they might like to talk about kdvfkz the interesting items they found in your store.
You can make fantastic use of Instagram Followersto assist drive people right to your landing page. You owe it to your customers or fans to tell them that whenever they click on your ad, the web link is going to take these to a website which is not an integral part of Facebook.
Don’t concern yourself with this. People respect transparency and up front honesty and they will appreciate it in the event you don’t try to trick them into thinking that your store is still a part of Facebook. The savvy customers can smell a gimmick a mile away and once they come across Facebook Ads which are not transparent, they will likely usually completely ignore them.